"Coming up, ain't no other way to express yourself. One of the only ways to get your feelings out is music"




"Who Is Yayo?"

Yayo is an upcoming rapper and content creator from Harlem. He's one of the founder of DEADDOGS ( a lifestyle brand with it's hands in music, fashion and events. 

Hailing from Taft Houses, Yayo's music captures the true essence of Harlem. Check out the latest installment to our #CreativeFiles series as we talk making money off of music, overcoming challenges and musical influences. 

   YaYo X Rosi Sellers of The Cool.

   YaYo X Rosi Sellers of The Cool.

Check out Yayo's latest project "White" EP now!

Rosi Sellers